Learning Goal: I’m working on a marketing case study and need an explanation and answer to help me learn.
Read the case study: Kelly’s Assignment in Japan at the end of Chapter 9 of your text.
Answer the following questions. Be sure to number your responses so your professor knows which question you are answering:
Explain the clashes in culture, customs, and expectations that occurred in this situation.
What stage of culture shock is Kelly’s family experiencing?
Turn back the clock to when Kelly was offered the position in Tokyo. What, if anything, should have been done differently and by whom?
Assume that you are Kelly. What should you do now?
Your response should be 4-5-pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least 2-4-references in addition to the course textbook. The CSU Global Library is a good place to find these references.
Additionally, a Library Guide is available via the following link to serve as an excellent resource for this course. The Library Guide provides a variety of pre-selected databases designed to support this specific course. Be sure to use this link throughout the course to support your assignment and discussion board research efforts. You’ll find the guide here: International Business Library Guide (Links to an external site.).
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