The brief is to develop a full business plan to present to an influencer – with the aim of growing their presence.
The angle is: I am an representative of a marketing firm, and I will present the plan to the influencer. This can be an existing influencer, but I would prefer a fictional, new influencer.
I thought of the following topic:
The fictional influencer is a mom who also runs her own business. She started blogging about comfortable and durable clothes as a hobby, and now the blog can be grown to be monetized in the next few years. She thus operates in the fashion industry for the industry analysis part. For the competitive analysis, the competitors must be non-fictional.
Basically I need to advise this influencer on how to make a success in the next 5 years. There must be a golden thread connecting all parts throughout the assignment.
The focus is on building their presence, and not on promoting their product/brand. Perhaps clothing brands can pay her to blog about their clothes specifically for the mommy target market?
Guidelines uploaded in PDF. The sequence of the components must please be followed.
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