Your group will create an Integrated Marketing Campaign/Plan.
Your Group should select a brand (electric vehicle )*will get back with the details* that has a problem, opportunity or challenge that requires social media marketing, either a new plan or a major revision to a plan. (You should not select a brand and repeat a previous or current social media marketing plan.)
Select 2 social media channels/platforms. (Twitter and Tiktok)
Utilize the templates found in (social Media Template) See attached , in conjunction with the text. Review them all.
Create a Calendar template that reveals content message/focus, channel and timing. The Calendar may be presented in any respect as long as the as the main focus on the three elements above are easily understood and clear.
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/ (PLEASE USE ONLY STEPS 4,5 and 6 ONLY) to write the paper
Power point section!
The PPT should have the following slides:
Title slide with group members names. Do not put any group members names on who did not show even though assigned to your group.
Utilize 9 Social Media TemplatesLinks to an external site. and the text to identify and focus on planning, content, and calendar.
Results expected/Metrics Used (review templates above for purpose and design concepts)
Citation slide (Guidance for APA slide citations/references will be provided in an Announcement.)
Your PowerPoint presentation may include more slides if the information requires, but the presentation should not include less than the 10 above and should probably be more effective and complete at around 20. It should clearly walk the audience through the concepts and reasoning for this tactical plan.
Your PowerPoint should be well-edited and the look and feel should be professional. It should be a high-level PPT suitable for a senior executive who has familiarity with the brand but needs enough detail to be clear on the components of the plan. You may embed video, images or charts as needed to enhance or clarify the ideas and information. It should have a pleasing visual appeal and be appropriate to the topic.
*PLEASE ONLY DO SLIDES THAT CORRELATE TO THE WRITTEN PORTION STEPS 4,5 and 6 ON THE FIRaqwST SOURCE PROVIDED UP THERE!*
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