Using An’s “Digital Customer Experience
Management” tool in Excel. Work through one of the
megacapabilities (MC1 through MC12). At a
minimum, students should choose at least one
megacapability to analyze their company’s (or an
organization of the students choosing) digital
capability maturity level and develop a multi-wave
digital transformation effort for that specific
megacapability. Briefly explain the current maturity
level of each of the capabilities within the
megacapability. Explain why one of the capabilities
was chosen for the first wave of investment and progress. Also, explain why one of the capabilities was chosen as being less important (there are a number of capabilities within each megacapability). Include the resulting MC Graph.
The excaqwel file is down below.
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