Students will be individually responsible for submitting a written analysis of the Tata Starbucks case, worth 10% of the overall grade.
This case analysis must be written as an essay that addresses the points/prompts mentioned for the case as follows:
Tata Starbucks ( MANDATORY case study for case study writeup for ALL STUDENTS)
Evaluate Starbucks’ corporate-level and international strategy using concepts and tools from the course.
How have the entries into new geographical markets created value for the company?
What are some critical environmental factors that need to be considered and analyzed prior to entering a new geographical market?
How does the company respond to any liability of geographical/cultural differences?
This assignment is for a coherent and well-organized written essay, not just answers to the individual questions.
The written case analysis must be in Times New Roman, 12pt font, double-spaced, with 1-inch margins and should not exceed 3 pages of written material, not including exhibits, charts, or tables.
Quotes or exhibits from the case or the textbook should be cited appropriately. No other externaqwal sources should be used.
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