Paper details: Describe the opportunities and the threats for the three chosen companies (Citigroup, Procter & Gamble and Exxon Mobile). This should be an interesting and compelling analysis of the external opportunities which could be leveraged by your chosen companies and a realistic assessment of the threats facing your chosen companies. You will then analyze this information, thinking critically about the information you found in your research.
This research and analysis should be presented in a flowing narrative (paragraphs with full sentences) format with sub-section headings for each area listed and described below. This research and analysis should be presented in a flowing narrative (paragraphs with full sentences) format with sub-section headings for each area listed and described below. The SWOT Analysis – What is it? page contains an overview of the project. The next page, SWOT Analysis – How Do We Do This suggests a research approach. All sources should be cited in APA style.
Introduction: Include the companies name, stock symbol, year founded, most recent full-year revenue, and headquarter and key global office locations. Assume the reader is not familiar with the companies.
Opportunities: Opportunities are openings or chances for each companies to grow and expand. They arise from situations outside of your chosen companies that each company does not control. You will select and explore three (3) potential opportunities for each of your chosen companies. These might come from developments in the market served, technological developments, changes in social patterns, demographics and/or lifestyles, competitors leaving the market, positive changes in government regulations, etc.
Threats: Threats include anything that can negatively affect your chosen companies from the outside. They arise from situations outside of your chosen companies that each company does not control. You will select and explore three (3) potential threats for each of your chosen companies. These might come from supply chain problems, shifts in market requirements, a labor shortage, changes in social patterns, demographics and/or lifestyles, changing external financial conditions, competitors entering the market, new and problematic government regulations, etc.
Analysis: What is the potential value of these opportunities to each company? How serious are the threats listed?
How this works:
Write your report in a word processor, checking for grammar and spelling errors. Proofread it, and ask someone you know to also proofread your work. If you are not sure how to approach this assignment, please contact me early on for assistance. You may also refer to our Business Writing Workbook Download Business Writing Workbook for assistance. This content should be presented in 2 to 3 pages of 1.5 line spacing which should be about 700 to 1,200 words. All sources should be cited in APA style. Please review your response against the grading rubric for this assignmeaqwnt before submitting it.
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